About the Company

The company started by accident, really. Many years ago Chuck was at a fishing show, checking out the latest and greatest in fishing gear. It was one of those shows we’ve all been to, where you can see everything from boats and campers to dollar lures.

While looking around, Chuck bumped into an inventor who was making one last effort to sell some of his motorized fishing lures. He gave Chuck a couple of the lures, talked to him about the science behind the design, and wished him luck.

Honestly, Chuck thought the lures were toys, so when he got home, he tossed them into his tackle box and forgot about them for months… He fished like usual, using his old baits, until one day Chuck was fishing a lake where nothing was biting. Willing to try anything, he tied on the motorized fishing lure and cast it into the water. Almost immediately, after a day without a single bite, fish started striking. Right then he knew he had something special.

It wasn’t long before Chuck and a couple friends bought the company. People started hearing about this game show host that bought a lure company. In fishing circles, people were talking about the motorized lure and so on. Soon the lures were selling like crazy. The company went on to sell over a million MotoLures (and counting). And Chuck and his team started looking for other great fishing products – the stuff he’d be proud to use himself.

That’s where things stand today, with Chuck Woolery Signature Products. The company continues to grow, testing countless new products each year. What you see on this site is the best of the best. Top quality products that perform as promised. Plain and simple.